Alexandra Worsley
How FitFlop Works
FitFlop Footwear is engineered with patent-pending Microwobbleboard technology built into a multi-density midsole that makes your legs muscles work harder than they do in standard-style trainers/sneakers or shoes. Created by Senior Lecturing Biomechanist Dr David Cook and Darren James at London's Southbank University, all you have to do is wear them and you get a workout while you walk ™. FitFlop sandal, boot, and shoe wearers have also reported feeling relief from plantar fasciitis, heel spurs, lower back and scoliosis related pain, lower limb swelling, and aching hips, knees and ankle joints.
Benefits for Women
FitFlop footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk in them. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlop sandals* can help:
Benefits for Men
FitFlop footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk in them. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlop sandals* can help:
The Technology
FitFlop Microwobbleboard™ technology was engineered in 2006 by Dr David Cook and Darren James at London South Bank University (LSBU). FitFlop footwear features patent-pending, muscle-loading Microwobbleboard™ technology to increase the time that your muscles are engaged every single time you take a step:
The Research
In a recent 20 person study(1) conducted by Salford University, results showed that the pressure-loading rate of a foot wearing a FitFlop sandal was reduced by an average of 25%, pressure in the toes was reduced by an average of 30%, and pressure in the heel was reduced by an average of 15% when compared to a foot in the control shoe.
